Lucy Griffin-Stiff
Lucy Griffin-StiffFounder and Chief Believer at Leading Conversations
Hi, I’m Lucy.

It’s great to see you here.

This is where you’ll find out a bit more about me, what I care about, and my story.

If you are looking for my background and profile, you can find it in the drop down menu under “About”.

What’s my story?

The short version

My story in part stems from a school physics lesson and a Monopoly game.

This is where I first learned that ‘why’ matters and that dishonesty stinks.

These days I am a passionate believer in authentic communications.

I believe that authenticity and doing what you care about leads to a happier, more meaningful, successful life.

I’d like to live in a world where more businesses are driven by meaning and purpose.

Where values are valued, not just words on a wall.

Where communication is honest, involving and authentic.

I believe this is possible.

Whether starting up a new business or wanting to look deeply into your existing one, purpose and meaning can make a difference to you.

purpose, authenticity, communication

The purpose economy is here and I mean to help you jump into it.

There is increasing evidence that a purpose-led approach leads to more innovation, growth and transformation.

Ultimately, more success.

It is the best way to engage people too.

Whether you’re a start-up (from scratch) or looking to enhance and grow your existing business, I’ve bottled up almost 20 years of experience into a business to help you.

inspiring a better working world

Inspiring a better working world

A bit more about me

I love to write.

I write Thought Leadership pieces around communications, culture, strategy, leadership and brand.

I share this with you on my blog as well as in other publications.

I’m a parent. One of the most challenging jobs out there, no doubt!

I also write about this, and life in general on my personal blog and I feature in parenting and lifestyle publications.

I love a glass of wine or two with family and friends.

I enjoy great conversation and an inspirational book.

Create a difference, one conversation at a time (Click here)

Creating a difference

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My Story – The longer version

When I was at school I found it really hard to memorise things parrot fashion. I could, but I couldn’t remember it for very long. I’d remember it for a while and then as time went on, I would forget.

Unless, I understood why.

I remember in a physics lesson once, I was really confused by something the teacher was telling us.

I was trying to get my head around why.

I asked her why the particles behaved in this way, I wanted to understand why.

I was told that if I studied it at University they would teach me why, but it was too complicated to explain to me now.

I never got it.

I did media at university instead!

I wanted to understand why because when I understood the whole picture, and how things fitted together I could easily remember it.

If I knew why, it made sense.

Then I could work the rest out for myself.

For years I have been talking to people about purpose; about why.

Purpose in terms of communications; purpose in terms of guiding a strategy, and affecting a culture.

I’ve spent just short of 20 years consulting in communication, change and engagement.

Some days, I’d go to a meeting and there would be a briefing.

“This is what we need to do”.

“Ok. Can I ask why? What is the purpose?” I’d ask.

It would often turn out that the thing they thought they needed to do, once they’d considered why, was not actually what was needed.

In its simplest form, at work, asking someone what the purpose is helps you work out not only if a piece of work is worth doing, but most importantly how to do it properly so it makes a difference.

If you act in alignment with the purpose, so that your ‘why’, your ‘what’ and your ‘how’ all align. It is the basis for authenticity.

Believability.

And of course you have to ‘live it’. If you say one thing and do another, that’s integrity and reputation out the window.

Whether you are talking to a customer or an employee, if people understand your ‘ why’, they are more likely to act.

To care. To share. To buy it or buy-in to it.

By using authentic communication we have a way to bring it all to life in a way people care about.

“Helping you put purpose and authenticity in the heart of your business”

“Less BS, more authenticity”

The purpose economy is here and I mean to help you jump into it.

There is increasing evidence that a purpose-led approach leads to more innovation, growth and transformation.

Ultimately, more success.

It is the best way to engage people too.

Whether you’re a start-up (from scratch) or looking to enhance and grow your existing business, I’ve bottled up my experience into a business to help you.

In my opinion, the businesses that make a real difference in the world are the ones that have a clear ‘why’ message.

(Just ask Simon Sinek).

I really care about authentic communication.

So I’m making it my mission to help take the bull-shit out of business.

To help demonstrate that using purpose, then acting and communicating authentically leads to more success.

The reason I care so much may be driven my historical reaction to dishonesty.

I think it might stem from playing Monopoly as a child. My brother used to hide $500 notes under the board when he was the banker!

I know we were kids. But it made me cross.

I don’t play Monopoly anymore.

I know, I know, it’s only a game.

But small things can have a big impact.

I’m not above reproach either.

I think we have all told a porky or two in our time, but I like to think ‘white lies’ like “Father Christmas” or telling my daughter that there is no more chocolate in the house, are slightly more palatable.

But people do lie. And it bothers me.

It bothers me more when it is a lie to customers or employees.

It’s unnecessary.

Picture the scene: you go to a meeting and are told that something has happened, something quite serious.

‘What are we going to tell people?” you’re asked

“The truth?”

“Oh no, I’m not sure we can tell them the truth”.

The thing is, where ever you are, whatever you are doing, you know when you are hearing bull-shit.

And it stinks.

It raises feelings. Feelings of mistrust; feelings of disappointment.

You don’t trust or believe what you are hearing.

And you are highly unlikely to buy it.

It is possible to tell the truth. In fact it is easier.

There might be a certain way you need to communicate it to be sensitive to your audience, but you can always tell the truth.

It feels better too.

I hope by being bull-shit free, I will help more people understand that authenticity is better.

Businesses with meaning and purpose make more of a difference.

And knowing how to communicate that really helps.

It connects you to the audience you care about.

We can demonstrate that using purpose, then acting and communicating authentically leads to more success.

I’d love to help you do this.

Let’s have a conversation.

 

Please get in touch.